Design | malpertphotodesign

"I’m sure there are fine artists out there who keep the audience in mind when they work. But it’s not the accepted trajectory of the profession. Conversely, it’s very clear in design that what we do needs to be seen and understood by an audience."

- Stefan Sagmeister

In my graphic design work I try to create pieces which are as visually interesting as they are informative.

I believe the best and most effective designs are those which can capture as well as maintain the attention of the audience, and create a positive connection between the design and the viewer. Once the viewer feels this positive interaction, they are engaged in the moment of interpretation and the design should allow the viewer to easily understand the information that is trying to be communicated.

In the menu underneath "Design," I have included some portfolio pieces which were published/contracted, as well as some which are ideas, personal hypotheticals or other such pilot projects.