Michelle Alpert Photo & Design
Published Designs
Short Animation web ad which was used on BaltimoreRavens.com
Short Animation web ad which was used on BaltimoreRavens.com
Part of the series of Web Ads used on BaltimoreRavens.com
Short Animation web ad which was used on BaltimoreRavens.com
Charm City Cupcakes //
Web Ads and Printed
Postcard
I had the honor of photographing the "Offical Cupcake of the Baltimore Ravens," made by Charm City Cupcakes. I used my photographs from the shoot to design a series of large and smaller web ads which were approved by the NFL and used throughout BaltimoreRavens.com for the duration of the promotional campaign. This project also included a printed postcard which is currently still used by the company, both in-store at all locations and distributed as an ad-flyer around the city.
*(these files are best viewed in the expanded-view window, so please click on one of the images to enter this view.)
This is the outside spread for the tri-fold menu. (front cover, inside cover and back cover)
This is the inside spread for the tri-fold menu. When totally opened, the viewer can see the wide variety of items offered!
This is a supplemental coupon insert to accompany the menu. This sheet is the width of the menu when folded, so it lays on the middle panel and the menu gets folded over this insert. Keeping cost-conscientious, this sheet is designed to be black and white for inexpensive copy-production.
This is the outside spread for the tri-fold menu. (front cover, inside cover and back cover)
Kabob Hut //
Printed Menu
This Towson-favorite restuarant needed a revamp of their image! The owner felt they were in need of re-branding and updating their menu.
I designed a brand new logo and full-color tri-fold menu for the resturant. I created all elements of the logo using my own illustrative skills and designed the page layout to reflect the new brand atmosphere that I was creating for
the restuarant.
I also designed an additional coupon sheet insert.
*(please forgive the stock-photo watermarks on these files, the business owner and I are still finalizing details and updates for further printings.)
I created two designs for this client as well. This is the front of the first one.
This is the back of the first card.
This is the back of the second card.
I created two designs for this client as well. This is the front of the first one.
Local Salesman //
Printed Business Cards
A local art salesman contracted me to design an eye-catching business card which showcased the philosophy of his sales team.
This client sells framed artwork, which mostly consists of official and licensed NFL and other major league sports photos.
The sales team calls themselves "The Rhinos" because of their straightforward and bold selling approach, and because of the strong layouts they create when outfitting a business or home with their artwork.
The client wanted to include the Rhino aspect as well as a design which reflected the strong and bold atmosphere of the company.
I gave this client two designs. This is the front of the first one.
This is the back of the first card.
This is the back of the second card.
I gave this client two designs. This is the front of the first one.
Local Small Business //
Printed Business Cards
A local business owner contracted me to design a beautiful and unique business card which illustrated the brand and atmosphere of her business.
I tried to maintain a feminine yet strong feeling with the design and created a color palette which reflected this aim.
Per the client's request, I also maintained a balance of discretion in the design as well.
*(I have changed some of the details, such as phone number and email, for viewing on this site so as to protect the client's personal information)
Part of the series of ads to attract readers to submit events to be published on the Community Bulletin Board. An in-house ad for the readership to engage with the publication and submit upcoming events to be printed on the serial Calendar feature.
Part of the series of ads to attract readers to submit events to be published on the Community Bulletin Board. An in-house ad for the readership to engage with the publication and submit upcoming events to be printed on the serial Calendar feature.
Another serial feature which I designed to be printed within each issue. The layout is easily changed and updated with new information/copy without disruption of the design. It allows for easy updating with each issue.
Part of the series of ads to attract readers to submit events to be published on the Community Bulletin Board. An in-house ad for the readership to engage with the publication and submit upcoming events to be printed on the serial Calendar feature.
Baltimore OUTloud //
Graphic Design and Photography Internship
My internship during college was with "Baltimore OUTloud," a local LGBT newspaper publication which is printed monthly.
I was an active photography and graphic design intern; I photographed many events and locations for the paper as well as contributed my print design skills towards ads and layouts for serial features of the publication.
I created the layout and graphics for features which became ongoing serial elements for the publication, such as a Community Bulletin Board, a Bar Guide and a Theater Listing.